Good news for all Indians! T-Series will soon overtake YouTube’s highest subscribed channel having over 65 million subscribers- PewDiePie. PewDiePie has even gone ahead and posted a video informing all its followers about it losing the top position on YouTube.
The Indian music giant- T-Series was launched in the year 1980 and went through several ups and downs before becoming one of the biggest Bollywood production company. Currently, it is the second most popular brand on YouTube after PewDiePie. Today, T-Series produces some of the most impressive and high-quality Bollywood videos on YouTube. It is a great platform for the country’s directors, artists and musicians.
The reason for T-series success is partly due to the huge number of followers owing to India’s growing population and partly due to the availability of internet at low cost. Interestingly, 80% of India’s internet population logs on to YouTube to look for their favourite Bollywood video and T-series channel provides them with all. T-Series actually dominates the list of recommended videos.
T-Series serves Bollywood content to people not just in India but across the globe. Another advantage T-Series enjoys is that there are very few channels that create very good Bollywood content. All these reasons have contributed to T-Series remarkable growth and success.
On the other hand, PewDiePie has fewer subscribership at 30,000 subscribers a day compared to T-series’ 150,000 subscribers per day. T-Series also boasts of having more than 46 billion total views and holds the record for most views.
So, what really went wrong with PewDiePie?
There are a number of reasons that haven’t been working in his favour. Firstly, Felix Kjellberg (The person managing YouTube Channel PewDiePie) is a single person and uploading 6-7 videos everyday can be very difficult with good content.
Also, he captures his audience’s attention by posting controversial current events, reacting to posts, reviewing memes etc. T-Series on the other hand posts beautiful music videos and interviews with celebrities and so much more.
A recent controversy occurred between Felix and Indian television czarina, Ekta Kapoor. He created a spoof of her famous serial Kasam Se and slammed it for being over dramatic and going overboard with the visual effects. Following this, another controversy was about a video “ extreme savagery of the Indians” where he put a disclaimer-"Don't be like Ekta Kapoor and go on a Twitter rant when it is completely unrelated to you as well." This hasn’t gone down too well with his followers.
Felix joined YouTube in 2010 and has posted around 3600 videos compared to 12,600 videos posted by T-Series since 2006.
Kjellberg does not believe in the number games as he feels it makes one anxious and takes a toll on the health. However, he is not one to take things hands down and will look for ways to increase his subscribers in India. That said, there is no denying that he is still the biggest and sole creator of “PewDiePie”.
Let’s wait and see what happens in the next few months or early 2019.
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