Change is the only constant and it applies to digital marketing as well. Most of the Digital strategies that paid off in the past years will not work in 2019. Why?
Lets find it out!
Here are top 8 Digital Marketing Trends and Innovations to watch out for in 2019.
1. Omni Channel Approach
Yes. That’s correct. Gone are the days where you could rely on only one channel to provide you with the desired results and build your business. For instance, Facebook would invite all your friends to join Facebook using your contact list without even taking your permission. This strategy will not work as well as it worked earlier.
Cut to 2019, you will have to work on Growth Hacking, SEO, Pay-per-click (PPC), Social Media, Content Marketing, Banner, Influencers, etc. In short, the more channels you use for your content reaches, the better off you will be for you as well as your brand.
Reason for this change is that most channels are crowded owing to the many online businesses that are present today.
2. Voice search
Today two out of five adults use voice search and Comscore estimates that by 2020, half of the searches will be voice based. It means that both adults and children will use voice search. If you want to do well in 2019, it is imperative that you leverage voice search.
How to achieve this?
Make sure that your website is HTTPS.
Ensure that your website loads fast.
Your answers to the search questions need to be short and precise.
3. Conversion optimization
Advertising is expensive and will become a little more expensive in the next few years. The more you optimize your landing page, the better off you will be. Make sure you use tools like Crazyegg which allows you to do A/B testing so that you can have more conversions from the traffic you get on your website.
Do note that the tool is free for a month, but you wont be able to access it till the time you enter your credit card details.
You may also use tools like Hello Bar that will help you convert more visitors into customers and help you get better revenue. These tools will help you stay ahead of your competitors. Therefore, do focus on conversion optimization if you want to be a winner in 2019.
4. Marketing Funnels
Leveraging funnels are going to be more popular in 2019 than previous years. Earlier people would simply buy ads to improve sales. However, today the scenario is different, regardless of whether the product is digital, physical or lead generation, you will have to consider the following aspects;
Up sales
Down sales
Cross sales
Value of customer
Keeping the above points in mind, you will have to track all, right from the visitors to the conversions or revenue. It is important for the customer to keep buying from your website (value of customer) and that’s why marketing funnels are very important. You may use tools like ClickFunnel.com to create a funnel for your business.
5. Content Marketing
You want to look for information or read an article, all you need to do is look it up on Google and you will be flooded with content matching your query. However, this is obsolete.
Today, customers love to do their own research before buying a product and search for content on the internet. Unless you have something original and informative, users will not stay on your website and read the same old content.
Content marketing has to be unique and relevant if you really want to be successful in 2019.
6. Video content
Video content is the future. Most users prefer watching videos over reading an article. Social media giants such as Facebook, LinkedIn and YouTube give more views if it is a video. Do not take videos for granted. Work on creating fresh and innovative videos.
7. Podcast
Most people have smart phones today and prefer listening to podcast while driving to work or back home. Podcasts fit well in today’s hectic schedules of the working class. So, you need to have a podcast if you want to make your presence felt in today’s digital era.
According to a survey, around 45% of podcast users in the US have an income of above $75k. It means that people belonging to those economic strata are more likely to buy your podcasts.
8. AR or VR
Firstly what is the difference between AR and VR?
We all have been seen a lot of development in AR (Augmented Reality) in iPhone events as well as lot of people developing apps that just your Phone Camera to make a virtual thing appear in real world. One of the biggest example was the Pokemon Go game that went viral.
People were walking on the streets without any sense of the real world and were completely immersed in the AR world.
Similar is the case with VR (Virtal Reality) but for VR, there needs to be a better setup than your phone. That is the difference.
For AR there needs no setup and you can integrate Virtual World with Real World using just your phone in camera but for VR, it is a more comprehensive setup that is required to get you completely immersed in the Virtual World. VR is not a new age term. Have a look at this:
VR is still in development phase and is not ready for mass audience. If you are looking to do something in Marketing, do something with AR!
Digital Marketing is here to stay but if you want to survive the cut-throat competition you will have to be ahead of the competitors. Make these changes in your strategies and be assured of great results.