Forging a Digital Powerhouse: Taking Fortran Steel’s SEO from Digital Invisibility to Industry Leader

Fortran Steel, a globally respected manufacturer and exporter of stainless steel bars, PPGI coils, and other premium steel products, had long been a dominant force in the offline market. Yet, their digital presence failed to reflect their industry stature.

With only 105 organic clicks per month, poor keyword visibility, and almost no lead generation, Fortran Steel was losing digital ground to competitors like JSW, Tata Steel, and Jindal. Their website wasn’t just underperforming — it was invisible to potential customers.

To bridge this gap, Fortran Steel partnered with Quest For Tech (QFT) to architect and execute a custom SEO strategy focused on visibility, performance, and lead generation.

Growth in Clicks, Impressions, CTR, Avg Position: August 2024

The Problem: Strong Offline Success, But Poor Online Visibility

Fortran Steel had some significant assets to work with

• A well-designed website that outlined their products and services.

• Competitive pricing and high-quality products.

• A loyal customer base in India and overseas.

However, they also had some key challenges.

• Poor Search Engine Visibility: Despite offering top-tier products, they weren’t showing up on the first page of Google for critical keywords.

• Lack of Leads: With limited visibility, their website was generating limited organic leads.

• Missing SEO Strategy: Their website wasn’t optimised to take full advantage of search engine algorithms, meaning they weren’t ranking for valuable industry terms.
  

Fortran Steel needed an SEO strategy that would provide a competitive edge and make their products more discoverable to their target market. That’s where QFT came in, ready to tackle the problem head-on with a customised SEO approach.

QFT’s SEO Strategy: A Five-Phase Approach to Digital Growth for Fortran Steel

QFT implemented a focused five-phase SEO strategy to solve Fortran Steel’s visibility and lead generation challenges. The goal was simple: drive consistent, measurable growth through high-impact actions.

Phase 1: Strengthening the Technical SEO Foundation

What did we do?

• Reduced the spam score from 9% to 1%, significantly improving domain trust

• Optimized the mobile experience to support the 56% of users visiting via mobile

• Improved site speed, simplified navigation, and optimized page loading

• Fixed internal linking issues to make the site easier for search engines to crawl

The Impact - With a cleaner structure and faster performance, the site was now search engine friendly, leading to better indexing, stronger engagement, and lower bounce rates. This set the stage for future growth.

Organic Traffic & Keywords Growth (Last 1 year)

Page Indexing  (April, 2025)

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Phase 2: Building a Keyword Strategy Focused on Search Intent

With the foundation in place, QFT shifted to what matters: aligning Fortran Steel’s offerings with how people search.

What We Did

• Conducted deep keyword research to uncover high-value commercial terms like “PPGI steel coils manufacturers”, “bright bar suppliers”, and “stainless steel bright bars”

• Targeted local intent keywords such as “steel coil suppliers in Mumbai” to attract regional buyers

• Focused on transactional queries, matching users actively looking to buy

• Ran a competitive gap analysis to find overlooked opportunities in the market

The Impact- Within weeks, Fortran Steel began ranking higher for relevant keywords, attracting more qualified traffic that was ready to convert.

Commercial Keyword Ranking

Commercial competitive analysis

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Phase 3: Content Optimization and Expansion

Traffic alone isn’t enough — content must convert. QFT focused on creating a content strategy that was both informative and conversion-driven.

What did we do?

• Reworked existing product pages with richer detail, clear CTAs, and better keyword targeting

• Added buyer guides, application pages, and technical documentation to help prospects make informed decisions

• Created long-form thought leadership content to establish credibility and rank for broader terms

• Enhanced internal linking to guide users (and Google) to high-priority pages

The Impact: Visitors stayed longer, explored more pages, and converted at higher rates with content now aligned to both user intent and search engine signals.

NON SEO domain March 2025

SEO Score in Oct 2024 ( Before)

SEO Score in April 2025  (After Optimisation)

Phase 4: Building Domain Authority with Quality Backlinks

Authority is a key ingredient in SEO success. QFT executed a targeted backlink strategy to elevate Fortran Steel’s reputation in the eyes of search engines.

What did we do?

• Built backlinks from authoritative steel industry sites, trade portals, and high-credibility B2B directories

• Increased referring domains from 27 to 33 to ensure a healthy, diversified link profile

The Impact: improved domain authority translated into better rankings across multiple product categories, giving Fortran Steel a competitive edge against larger brands.

Backlinks in Jan 2024 (Before)

Backlinks in April 2025

Phase 5: Local SEO & Google My Business (GMB) Optimization

To win in priority markets, QFT optimized Fortran Steel’s local presence a move that significantly boosted inbound leads from regional buyers.

What did we do?

• Fully optimized the Google My Business (GMB) profile with keywords, categories, and local images

• Added schema markup to improve local search visibility in Mumbai, Pune, and Bengaluru

• Built citations from trusted local directories to strengthen map and local pack rankings

The Impact

• GMB interactions increased by 44.63%

• Website clicks via GMB rose 32.54%

• Direct calls jumped by 152.52% — a major win in lead generation

Fortran Steel's visiblity in Google results as compared to the competitors

Business Profile interactions

Business Profile Calls

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That Drove Business Growth

In just six months, QFT delivered results that directly impacted business growth.

Traffic & Visibility

Metric	Aug 2024	Mar 2025	Growth
Monthly Organic Clicks	105	1,310	~12.5x increase
Monthly Impressions	1,640	165,000	~100x increase
Avg.. Google Ranking	31.3	19.2	+12 positions

Conversions & Lead Generation

• Total form submissions: 759

• Form completion rate: 67.9%

• 56.2% of leads came from mobile users
  

Authority & Trust

• Domain Authority increased from 15 to 17

• Spam Score dropped from 9% to 1%
  

Local Impact via Google My Business

• Business interactions increased by 44.6%

• Website clicks from GMB up by 32.5%

• Direct calls increased by 152.5%

6 Month Data for (April, 2025) ( With SEO)

What Changed?

Rather than drowning in tactics, QFT focused on what mattered:

• Clarity: Fix what’s broken, then amplify what works

• Relevance: Target the right audience with the right keywords

• Credibility: Build trust through authoritative backlinks

• Visibility: Dominate local and national search results

• Performance: Optimize for leads, not just traffic

QFT didn’t just improve SEO rankings — they delivered business results that matter.

Conclusion

In just six months, Fortran Steel went from digital underperformance to outperforming some of the most established names in the industry.

With a focused, measurable SEO strategy, QFT helped Fortran Steel rise above competitors like JSW, Tata Steel, and Jindal in key product-specific and regional searches. This position was previously out of reach.

Today, Fortran Steel is no longer playing catch-up online. They are among the top-ranking steel brands in their segment, commanding visibility, trust, and high-quality inbound traffic across domestic and international markets.

This wasn’t just an SEO turnaround — it was a transformation in how Fortran Steel competes, engages, and grows in the digital space.

Why Choose QFT for Your SEO Needs?

QFT specialises in delivering customised SEO strategies designed to drive real business growth. Our approach is built around your business goals, ensuring that our SEO work aligns with your vision for success.

Ready to Transform Your Digital Presence?

If you want to replicate Fortran Steel’s success and grow your online presence, QFT can help. Our team will craft a personalised SEO strategy customised to your unique needs.

Book your free SEO consultation today, and let’s start building your success story.