Forging a Digital Powerhouse: Taking Fortran Steel’s SEO from Digital Invisibility to Industry Leader

Fortran Steel: How We Transformed Their Digital Presence Through SEO

Fortran Steel, a globally respected manufacturer and exporter of stainless steel bars, PPGI coils, and other premium steel products, had long been a dominant force in the offline market. However, their digital presence failed to reflect their industry stature.

With only 105 organic clicks per month, poor keyword visibility, and minimal lead generation, Fortran Steel was losing digital ground to competitors like JSW, Tata Steel, and Jindal. Their website wasn’t just underperforming; it was virtually invisible to potential customers.

To bridge this gap, Fortran Steel partnered with Quest For Tech (QFT) to architect and execute a custom SEO strategy focused on visibility, performance, and lead generation.

The Problem: Strong Offline Success, But Poor Online Visibility

Fortran Steel had considerable assets to leverage:

• A well-designed website showcasing their products and services.

• Competitive pricing alongside high-quality products.

• A loyal customer base in India and overseas.

  
  

Challenges Faced

Despite these strengths, Fortran Steel faced significant challenges:

1. Poor Search Engine Visibility: Despite offering top-tier products, they weren’t showing up on the first page of Google for critical keywords.

2. Lack of Leads: Limited visibility resulted in minimal organic lead generation.

3. Missing SEO Strategy: Their website wasn’t optimized to fully exploit search engine algorithms, meaning they weren’t ranking for valuable industry terms.

   
   

Fortran Steel needed an SEO strategy that provided a competitive edge and made their products more discoverable to their target market. That’s where QFT came in, prepared to tackle the problem head-on with a tailored SEO approach.

QFT’s SEO Strategy: A Five-Phase Approach to Digital Growth for Fortran Steel

QFT implemented a focused five-phase SEO strategy to address Fortran Steel’s visibility and lead generation issues. The goal was clear: drive consistent and measurable growth through impactful actions.

Phase 1: Strengthening the Technical SEO Foundation

What Did We Do?

• Reduced the spam score from 9% to 1%, significantly boosting domain trust.

• Optimized the mobile experience to cater to the 56% of users visiting via mobile devices.

• Improved site speed, simplified navigation, and optimized page loading times.

• Fixed internal linking issues, making the site easier for search engines to crawl.

  
  

Impact: With a cleaner structure and faster performance, the site became search engine-friendly. This led to improved indexing, stronger engagement, and lower bounce rates, setting the stage for future growth.

Want to Rank Higher and Generate More Leads?

At QFT, we don't just focus on rankings; we focus on driving measurable growth for your business. Let’s work together to create a comprehensive SEO strategy that works for you. Contact us now for a free consultation, and let’s start achieving your SEO goals today.

Phase 2: Building a Keyword Strategy Focused on Search Intent

With the foundation set, QFT concentrated on aligning Fortran Steel’s offerings with user search behavior.

What We Did

• Conducted in-depth keyword research to uncover high-value commercial terms, including “PPGI steel coils manufacturers,” “bright bar suppliers,” and “stainless steel bright bars.”

• Targeted local intent keywords such as “steel coil suppliers in Mumbai” to attract regional buyers.

• Focused on transactional queries, targeting users actively looking to purchase.

• Ran a competitive gap analysis to identify overlooked opportunities.

  
  

Impact: Within weeks, Fortran Steel began ranking higher for relevant keywords, attracting more qualified traffic ready to convert.

Phase 3: Content Optimization and Expansion

Traffic alone is insufficient; content must convert. QFT focused on developing a content strategy that was both informative and conversion-driven.

What Did We Do?

• Reworked existing product pages with richer content, clear CTAs, and improved keyword targeting.

• Added buyer guides, application pages, and technical documentation to facilitate informed decision-making.

• Created extensive thought leadership content to establish credibility and capture broader search terms.

• Enhanced internal linking, guiding users (and Google) to high-priority pages.

  
  

Impact: Visitors stayed longer, explored more pages, and converted at higher rates with content now aligned with user intent and search engine signals.

Phase 4: Building Domain Authority with Quality Backlinks

Establishing authority is essential for SEO success. QFT executed a targeted backlink strategy to elevate Fortran Steel’s reputation in search engines.

What Did We Do?

• Developed backlinks from reputable steel industry sites, trade portals, and credible B2B directories.

• Increased referring domains from 27 to 33 to ensure a healthy, diversified link profile.

  
  

Impact: Enhanced domain authority led to improved rankings across multiple product categories, granting Fortran Steel a competitive edge over larger brands.

Phase 5: Local SEO & Google My Business (GMB) Optimization

QFT optimized Fortran Steel’s local presence, significantly boosting inbound leads from regional buyers.

What Did We Do?

• Fully optimized the Google My Business (GMB) profile with relevant keywords, categories, and local images.

• Added schema markup to enhance visibility in local searches for Mumbai, Pune, and Bengaluru.

• Created citations from trusted local directories to strengthen map and local pack rankings.

  
  

Impact:

• GMB interactions increased by 44.63%.

• Website clicks via GMB rose by 32.54%.

• Direct calls jumped by 152.52%, marking a major win in lead generation.

  
  

That Drove Business Growth

In just six months, QFT delivered results that significantly impacted business growth.

Traffic & Visibility

Metric	Aug 2024	Mar 2025	Growth
Monthly Organic Clicks	105	1,310	~12.5x increase
Monthly Impressions	1,640	165,000	~100x increase
Avg. Google Ranking	31.3	19.2	+12 positions

Conversions & Lead Generation

• Total form submissions: 759

• Form completion rate: 67.9%

• 56.2% of leads came from mobile users

  
  

Authority & Trust

• Domain Authority increased from 15 to 17.

• Spam Score dropped from 9% to 1%.

  
  

Local Impact via Google My Business

• Business interactions increased by 44.6%.

• Website clicks from GMB increased by 32.5%.

• Direct calls increased by 152.5%.

  
  

What Changed?

Rather than getting lost in tactics, QFT focused on what truly mattered:

• Clarity: Fix what's broken, then amplify what works.

• Relevance: Target the right audience with the right keywords.

• Credibility: Build trust through authoritative backlinks.

• Visibility: Dominate both local and national search results.

• Performance: Optimize for leads, not just traffic.

  
  

QFT didn’t just improve SEO rankings; they delivered real business results.

Conclusion

In just six months, Fortran Steel transitioned from digital underperformance to outperforming some of the most established names in the industry. With a focused, measurable SEO strategy, QFT helped them rise above competitors like JSW, Tata Steel, and Jindal in both key product-specific and regional searches—a position previously out of reach.

Today, Fortran Steel is no longer lagging in the digital space. They rank among the top steel brands in their segment, commanding visibility, trust, and high-quality inbound traffic in domestic and international markets. This wasn’t just an SEO turnaround; it was a transformation in how Fortran Steel competes, engages, and grows online.

Why Choose QFT for Your SEO Needs?

QFT specializes in delivering customized SEO strategies designed to drive real business growth. Our approach aligns with your business goals, ensuring our SEO efforts resonate with your vision for success.

Ready to Transform Your Digital Presence?

If you want to replicate Fortran Steel’s success and elevate your online presence, QFT can assist you. Our dedicated team will craft a personalized SEO strategy tailored to your unique needs.

Book your free SEO consultation today, and let’s begin building your success story.