How Quest For Tech Helped Elastostar Rubber Corporation Turn SEO Into a Scalable Growth Channel

Elastostar Rubber Corporation is a name that industrial buyers trust. With a catalog full of high-performance silicone products, ranging from U-channel gaskets to conductive tubing, they possessed the technical expertise and operational excellence necessary to meet their customers' needs. But one thing was missing: search engine visibility.

Despite their real-world credibility, Elastostar’s digital presence failed to appear in search results. Their website wasn’t generating traffic, product pages weren’t ranking, and blog content was under-optimized. In today’s digital-first buying journey, that meant lost leads and lost business.

That’s where Quest For Tech (QFT) stepped in.

Traffic overview

Traffic overview in April 2025

The Challenge: Why Great Products Weren’t Getting Discovered

Our initial audit revealed a few key problems:

1. Elastostar wasn’t ranking for core keywords like “silicone gasket manufacturer” or “custom rubber seal supplier.”

2. Blog posts lacked keyword targeting, structure, or real user intent.

3. Product pages were thin and unstructured, making them difficult to rank and unhelpful for buyers.

4. Backlinks from low-quality sites were dragging down their domain trust.

5. Site speed and mobile performance were hurting user experience.

   
   
   

   Traffic Overview in October 2024

   Traffic Overview in October 2024
   

Elastostar didn’t need more traffic. They needed the right traffic from decision-makers, engineers, and buyers actively searching for silicone solutions.

Want a custom SEO roadmap tailored to your industry? Book your complimentary consultation with QFT today to discover how we can optimize your online presence in alignment with your business objectives.

Our Solution: SEO Strategy Designed for B2B Manufacturers

At QFT, we believe that SEO for industrial brands isn’t about generating fluff or achieving traffic spikes; it’s about building a scalable foundation for generating qualified leads.

1. Content Strategy Rooted in Buyer Intent

We began by revamping Elastostar’s content strategy. Rather than blogging for the sake of blogging, we focused on creating valuable, keyword-driven content for industry buyers, purchasing teams, and original equipment manufacturers (OEMs).

• Created commercial blog posts targeting long-tail, bottom-funnel keywords like “custom silicone tubing supplier USA.”

• Updated old blogs using real-time Search Console queries and competitor gaps.

• Built topical clusters around core product categories to improve internal linking and Google authority.
  

This strategy didn’t just attract clicks—it attracted potential customers.

Improvements in position

2. Product Page Optimization for SEO + UX

Next, we turned Elastostar’s underperforming product pages into high-converting, search-friendly assets:

• Optimized H1s, titles, descriptions, and alt texts using keyword data

• Added technical specifications and use-case sections to align with buyer expectations

• Improved mobile layout, page speed, and internal navigation

• Integrated schema markup to enhance SERP appearance

Every page we touched became easier to find, easier to understand, and easier to act on.

Competitive positioning

 Is your product content working hard enough for you? Let QFT audit your product pages and turn them into conversion machines.

3. Backlink Cleanup and Authority Building

Spammy backlinks were holding back Elastostar’s domain which we fixed on priority:

• Disavowed toxic backlinks were hurting SEO trust signals

• Acquired high-authority backlinks from manufacturing, supply chain, and engineering domains

• Secured placements in niche B2B directories, industry blogs, and supplier indexes
  

Our goal wasn’t just to acquire more backlinks, but to obtain the right backlinks from credible sources.

Backlinking Strategy Scores

4. Technical Refinement and Ongoing Optimization

Once the foundation was in place, we moved into performance mode:

• Tracked monthly keyword shifts and adjusted strategy accordingly

• Optimized pages stuck on page 2 and pushed them into the Top 10

• Created support content for high-performing pages to increase topical authority

• Targeted long-tail and AI-featured snippets for future-ready search results
  

  

  Traffic from AI sessions
  

Need your site to compete in AI-enhanced search results? Get your SEO future-proofed by QFT and stay ahead of the curve in your industry.

The Results: SERP Growth That Drove Real Business Outcomes

The Outcome: Mind-blowing Results in Just 6 Months

Top Keywords Ranks

• “Silicone U channel gasket” – Rank 2

• “U-shaped rubber seal” – Rank 4

• “T-shaped weather stripping” – Rank 5 (up from Rank 19)

• “Conductive rubber tubing” – Rank 6

These aren’t vanity terms; they’re product-specific searches with purchase intent.

Real Business Impact: More Leads, Better Traffic, Stronger Brand

• Over 100 keywords entered Google’s Top 100

• 30+ high-value keywords now rank on Page 1

• Bounce rates dropped, and session time increased

• Blog and product pages now bring in qualified, purchase-ready leads

• Domain authority improved significantly with quality backlinks

  
  

  

  Organic Traffic Oct 2024- April 2025

  
  

Elastostar’s site became a real sales engine, not just an online catalog.

Why QFT Made the Difference?

Industrial companies often struggle to find agencies that “get” their world. At QFT, we specialize in SEO for manufacturers, B2B suppliers, and technical industries. Our clients don’t need fluff, they need real growth.

4.6% improvements in GMB profile interactions

1. We speak the language of the industry and procurement teams

2. We build SEO systems that scale with your business

3. We provide transparent reporting and clear roadmaps

4. We don’t chase traffic, we build intent-driven digital strategies
   

Conclusion

When Elastostar partnered with Quest For Tech, they weren’t looking for surface-level SEO. They needed a system that could support growth, scale with product demand, and attract serious buyers.

In just six months, they went from nearly invisible to dominating product-specific keyword rankings, driving better traffic, stronger engagement, and more inbound opportunities.

If you’re ready to turn your website into a sales-ready channel, QFT is your growth partner. Book your complimentary SEO consultation now and discover how smart, customised SEO can benefit your industrial brand.